Justin O'Brien

They say delivery is 70% of communication impact.

That’s like saying the sound mix is 70% of a hit song’s impact.

Both miss a critical truth:

You need:
– A producer with vision
– A songwriter with talent
– A song worth mixing

In your next bid presentation:
Be the Producer first:
– Chart the strategy
– Know your audience
– Make the big calls

Then be the Songwriter:
– Build your evidence
– Craft your narrative
– Design your visuals

Only then be the Sound Engineer:
– Control your delivery
– Manage your dynamics
– Create your atmosphere

Because the best sound engineer in the world can’t make a bad song win a Grammy.

But they can make a good song unforgettable.

What stage are you stuck at?

Comment below.

#PresentationSkills #Bids #Communication