How to tell an amazing story that grabs the audience by the throat
A participant on a program recently worked on a presentation that was due in two days time. He delivered the presentation and I called him the day after: “How did it go Jim?”
“Not so good Justin”
“Why was that Jim, did you achieve your objective?”
“Yes I achieved everything I wanted to, but it just turned into a conversation”
Jim was stuck in an old school mindset of presenting – the “sage on the stage”. What happened was his presentation turned into a conversation and he started to engage the audience because he was talking about things that are important to them – he nailed it!
So, the formulae we use to get the audience involved is what Andrew Abela calls the SCoRE method which is based on the work of Henry Boettinger in his book Moving Mountains. It works by juxtaposing tension and release – the formulae for all good stories.
SCoRE stands for:
Situation – what are you there to talk about – put simply in a few words
Complication – What’s the biggest problem the audience is facing. This creates tension and the need.
Resolution – what’s the solution to that problem. This creates the release and satisfies the need.
Example – provide some evidence as to why your resolution will work.
Then continue on with the next CoRE (Complication Resolution Example) for as long as you need to.
This simple formula enables us to craft a story, engage the audience and achieve our objective.
Boettinger, HM 1974, Moving mountains; or, The art and craft of letting others see things your way, 1st Collier Booksedn., Collier Books, New York,.